I know this is beyond old news. In fact the pavilion has only one day to go until it is taken down. My article was so extremely delayed partly because of personal reasons and partly because I was so underwhelmed by this structure. Still I thought it made sense to write something about it, even if it is only for the records.
Same as every year I try to turn a blind eye to the waste of money that the Serpentine is (this year Goldman-Sach’s money to be exact) and focus more on its artistic value. It is built as an architectural experiment in order to remind to the public that architecture is an art and it may carry strong representational and symbolic values. As Brian Eno pointed out in his John Peel lecture on BBC radio 6 recently, art is basically not necessary. Eno said that art in most areas of culture is exactly what one does not need in order to survive but ultimately is exactly what brings to us the greatest pleasure.
Things get complicated with architecture because undoubtedly it is an art but a structure cannot really claim the title of “architecture” if people cannot enter it or use it. According to most historians this is the very reason why the Parthenon in Athens is not really considered a building. More often it is seen as sculptural work of art because it was never entered by the cult’s believers. Naturally I would not even try to associate this shiny-plastic worm of a “building” with the Parthenon. The only thing that they have in common is the fact that they both were not used as a shelter of any sort. Obviously I am exaggerating because the entrance to this year’s pavilion was not forbidden. However on the beautiful summer day that I visited it I witnessed people rushing out of it more than they were willing to stay in it. The reason was that it had a micro-climate. It was extremely warm and humid the fans which were installed inside had to work full time in order to make any short stay there bearable.
Selgascano, the Spanish architectural office that won the commission was not aiming for that effect I am sure. They did not do much to anticipate it or prevent it either. No aesthetic goal is important enough (according to my standards) to counterbalance the lack of viability of a building.
And this particular one did not even manage to reach a very high standard of aesthetics either. It looks cheap, the plastic looks and feels and like plastic and the ribbons give a juvenile and crafty air to it. Not to mention the metal structure which supports it that according to the contractors had to be extremely precise for the structure to hold nonetheless, managed to look totally random.
The one real success of this year’s Serpentine pavilion is that it is very photogenic, hence it scored high Instagram-points. Appearances are most important nowadays, people are more keen to photograph their food than eat it. Therefore this hot-air balloon is both literally and metaphorically exactly that: bright colourful and totally devoid of substance and meaning.