The first time I saw M by Montcalm I was cycling. The building is situated on City road really close to Old Street’s roundabout which is one of the places with the most cyclist casualties in London. Keeping this in mind I always pay extra attention when I am there. That particular day I exited the roundabout successfully and almost had a heart attack at the sight of this new building hovering over me. Later on when I found out it was a hotel called M by Montcalm, I could not help but be amused as its angular and rather distorted façade looks anything but calm.
Being a huge fan of comic books and science fiction I would not be 100% truthful if I said I hated it, because I did not. It immediately brought to my mind Gotham City and Blade Runner. What respectable graphic novel enthusiast would not enjoy something that seems to come out of a book or a film which has been the centre of many a daydreams.
However the root of my aesthetic satisfaction was also the source of problems for this building which has an out-of-this-world quality. I believe it looks like some funfair ride or a film set. Probably its façade’s geometry is not the only reason for that. The materials chosen play some part too. The finish of the cladding for example gives to it a rather precarious and not exactly sturdy character.
Attempting to find out more about this building I was at a loss with the absolute lack of information available about it. Who exactly designed it? No one seems to be claiming it even though on the Montcalm website it is repeatedly mentioned that an award winning firm is responsible for it. However its name is not stated, why? Eventually due to one of my readers that left me a comment under a previous version of this article I found out the company behind the design and the construction of this building was Squire and Partners. You can have a look on their webpage where they explain the concept here
M by Montcalm is betting heavily on the area being branded as Tech City, a technological start-up apparently third in the world in size after San Francisco and New York. Tech City has received funding in order to boost the companies it hosts which mainly develop new technologies. Google’s headquarters are not far from here for example. I guess the hotel expects to attract many guests related to Tech City’s companies.
Unfortunately the building is not yet finished and I could not enter it. Admittedly I am quite curious to see if the interiors are even remotely influenced by its exterior appearance. I would be quite disappointed and not exactly surprised if they were not. Judging from the hotel’s website it does not seem that the interior spaces mirror the exterior. Naturally in case they were, the hotel might have looked even more like a fun fair ride. However it would have been a proof that there was some sort of concise architectural concept behind it and not only an aesthetic gimmick.
Which leads this train of thought to the inevitable consideration of the effect of a building’s appearance to the street and the responsibility the architects have on account of it. This debate is a never ending one since the beginning of the history of architecture. Naturally there could never exist one absolute truth. Aesthetics are subjective and no one can pronounce they have created a building that is objectively beautiful. Every new addition to any street is a reminder of boundaries between public and private and can initiate discussions about matters of taste but most importantly motives behind aesthetic choices. The beauty of architecture as an art largely derives from the fact that it brings together necessity and technology wrapped in the amalgam of a designer’s and a client’s taste. Matters get much more complicated when the client is the state which has specific agendas to push or (as contemporary economies have it), faceless companies which mainly chase after profit. Montcalm with its luxury hotel branding has contributed this building to the streets. I often think like most designers do, that bold is better than boring. But this is only one angle of looking at things.